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About Us

About Proexport

Opening doors, Closing deals


We are the institution in charge of promoting Colombian non-traditional exports, international tourism and foreign investment to Colombia. We provide domestic companies with support and integral advisory services for their international trade activities, facilitating the design and execution of their internationalization strategies, looking for the generation, development and closing of business opportunities.

We promote the effective insertion of Colombian companies into international markets and seek international trade opportunities through:

· Identification of market opportunities.
· Design of market penetration strategies.
· Companies internationalization.
· Assistance in the design of action plans.
· Contact with both sellers and buyers.
· Specialized services to foreign companies interested in acquiring Colombian goods and services.

MISSION:

Increase Colombian non-traditional exports, international tourism and foreign investment to Colombia, through a systematic sales process and a partnership work relationship with companies to enable the generation, follow-up and closing of business opportunities in international markets.

QUALITY POLICY:

Maintain an excellent level of quality in the provision of services to current and potential exporters, in accordance with Government export promotion policy guidelines. To this end, we have a highly qualified human resource committed to the continuous improvement process.

GENERAL OBJECTIVES:

• Create short and mid-term marketing strategies to sale Colombian goods and services in international markets, offering companies a customized portfolio of high quality services that serves, as much as possible, as a source of income for the institution.

• Maximize the efficiency in the utilization of Proexport’s national and international office network, by providing value added high quality services aimed at identifying opportunities, promoting business development, and advising and assisting companies in the design and execution of their export projects.

• Create alliances with private and public, domestic and international institutions to enhance the availability of resources to support the different business initiatives promoted by the institution or to develop and improve the institution’s service portfolio.



Last Update: 2006-2-27

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About Proexport

Colombian Flower Industry Supplies 78% of All Freshly Cut Stems Sold in U.S

flowers Three out of every four freshly cut flowers sold in the United States are grown in Colombia, making the country the top supplier for the American floral industry. And with more than $1 billion USD in global flower export sales in 2009, Colombia is the second largest flower-exporting country in the world, only behind Holland. So what’s behind the country’s dominance in the global market for flowers?

40,000 Colombian Flowers Embellish Royal Wedding of Sweden’s Princess Victoria

Colombian flower One of Europe’s biggest royalevents of 2010 - the June wedding of Sweden’s Princess Victoria to entrepreneur Daniel Westling in Stockholm - was made all the more elegant by the addition of 40,000 flowers from Colombia, each hand-picked from among the country’s most prized roses, mini-roses, carnations, lilies and hydrangeas.

Colombia’s “Power of Flowers” Ad Campaign Takes Over Times Square

Power of Flowers From March to June 2010, New York City residents and visitors were offered a special treat: videos and images of flower bouquets on CBS’ Super Screen - the giant electronic billboard in Times Square - reminding them of the “Power of Flowers.”

Hollywood “Valentine’s Day” Movie Premiere Features 15,000 Colombian Roses

straight to Hollywood. Colombian roses have long played a starring role in Valentine’s and Mother’s Day bouquets in the United States. Now, Colombian roses are also taking center stage at other major American events, including Hollywood premieres, such as “Valentine’s Day,” a movie that opened in February starring Julia Roberts, Anne Hathaway, Jessica Biel, Jennifer Garner, Ashton Kutcher and Jamie Foxx.More than 15,000 roses were shipped from Colombia for this special occasion.

Sustainable “Green Flower” Program Provides Social, Environmental Justice

Grenn Flower Colombia’s roses may be red, its violets blue, but nearly all of the country’s flowers are also “green.” As more and more consumers around the globe demand products that are produced in a socially and environmentally responsible way, Colombia continues to be a world leader among flower-growing countries with its innovative, sustainable Florverde, or “Green Flower,” program.



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